by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Tool User WalMart threw a wrench into the system…
Entries Tagged as 'Walmart'
K-Swiss Cuts Loose: How To @#$%@ing Reposition Your Brand
July 20th, 2011 · 1 Comment · Case Studies, Fashion
by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and [...]
Tags:advertising·athletic wear·branding·brands·Hyundai·K-Swiss·Kenny Powers·Los Angeles·marketing·Microsoft·positoning·shoes·sports marketing·viral video·Walmart·YouTube
Fashion Real: The One-Stop Shop / Isn’t Anything Sacred Anymore?
March 25th, 2011 · No Comments · Fashion
by Raegan Thurlow, Guest Blogger A girl’s prom: strapless bras, glittery eye shadow, unmet expectations, and cheesy photographs. My prom: I think there was some dancing, and I’m sure there was some Mudslide mix (tastes like candy, makes boys more approachable). Prom dresses should never be: sheer, covered in sequins, purchased at Walmart. Guns: an [...]
Tags:guns·Raegan Thurlow·Walmart
Use Your Delusion: Customer Centricity as the Trend Du Jour
January 31st, 2011 · 1 Comment · Manifestos, Marketing 101
by Freddy J. Nager, Founder of Atomic Tango LLC + A Guy Who Loves His Customers Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and [...]
Tags:Apple·BP·brand·corporate restructuring·customer centricity·customer focus·customer service·Dell·fads·hype·marketing·Marketing Tea Party·Marketplace·McDonald's·Neiman Marcus·Ron Shevlin·Steve Jobs·trends·Virgin Atlantic·Walmart
Marketing Mix-Up: Being Treated Like Lois Lane
February 16th, 2010 · 4 Comments · Marketing 101
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC The hardest part to believe about “Superman” isn’t that a man can fly with no physical means of propulsion. It’s that Lois Lane, a reporter, can’t tell that Superman and Clark Kent are the same guy because of a pair of glasses. (Perhaps [...]
Tags:4C's·4P's·customers·deception·Forrester Research·Lois & Clark·Lois Lane·marketing mix·Red Bull·rhetoric·Superman·Walmart
Chiseling: The Dark Art of Repositioning Your Competition
December 3rd, 2009 · No Comments · Case Studies, How To Tips
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
How to Win a Price War (Hint: Don’t)
May 17th, 2009 · 1 Comment · How To Tips
by Freddy J. Nager, Founder of Atomic Tango LLC + Price Pacifist “War, huh, yeah What is it good for Absolutely nothing Uh-huh War, huh, yeah What is it good for Absolutely nothing Say it again, y’all…” – Edwin Starr, “War” Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when [...]
Tags:Apple·business·competition·Dell·differentiation·Intel·marketing·Microsoft·price war·pricing·recession·strategy·Walmart
