My wife just paid off her car two years early, and she’s ecstatic about it. Getting the new car was fun; but shedding that debt felt even better. It’s like getting to eat an entire package of freshly baked Trader Joe’s Snickerdoodle cookies in one sitting and losing all the weight the next day.
Tags:7-Eleven·Apple·Coca-Cola·consumption·Diet Coke·marketing·McDonald's·Morgan Spurlock·Super Size Me·Volkswagen·VW
by Freddy J. Nager, Founder of Atomic Tango LLC + Husband of VW Beetle Owner He sits there before his microphone, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he’s in somber black, though he’s usually seen decked out like a jelly bean. And then he speaks…
Tags:advertising·auto industry·automobiles·Beetle·cars·cats·Crispin Porter Bogusky·German·Herbie the Love Bug·marketing·mascot·UGC·user generated content·Volkswagen·VW
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
