Atomic Tango

Entries Tagged as 'viral marketing'

Marketing Redefinitions: Segmentation in Social Media

September 3rd, 2009 · No Comments · Marketing 101

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just read an article by Brant Cooper entitled “Is social media worth your marketing dollars?” Most of the advice is fairly standard and could apply just as well to non-social media. But what made me say “hmmm” is Cooper’s definition of market segments:
“Market segments are [...]

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Buzz Marketing? Winery Goes 2.0 with Job Contest

June 20th, 2009 · 1 Comment · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Talk about truth in advertising: this really is a dream job.
Murphy-Goode Winery in Sonoma County, California, is offering one lucky applicant a six-month gig to be their “social media whiz.” The job involves blogging/posting/tweeting/videotaping the winery, its products, the lifestyle and the surrounding community…

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The Pomegranate Phone: Say Huh?

December 3rd, 2008 · 7 Comments · Media Review

Now here’s a site that takes borrowed interest to a new extreme.
The Pomegranate Phone is an all-in-one device that makes the iPhone look like a hockey puck. It’s got it all: web surfing, MP3 player, video projector, voice translator… Sounds pretty cool, right? Then, of course, there’s the built-in coffee maker, harmonica, and a shaver [...]

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Super Manipulation: Single Girl Seduces the Media

October 27th, 2008 · 1 Comment · Media News

Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…

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“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

September 13th, 2008 · 5 Comments · Case Studies, How To Tips

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just [...]

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American Apparel Sports a Woody: Madness is the Method

April 3rd, 2008 · 6 Comments · Case Studies

American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would [...]

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Are You For Real, Monica Rockle? A Facebook Marketing Case Study

March 23rd, 2008 · 79 Comments · Case Studies

Dear Monica Rockle:
I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever…

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Use Your Illusion: The Viral Spinning Girl

March 5th, 2008 · 10 Comments · Case Studies

Time for a little viral study.
A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin)…

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Cute, Clever and Contagious: The HEMA Website

February 14th, 2008 · 2 Comments · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
At first, the website for the Dutch department store HEMA looks like a bland generic ecommerce site. But wait a few seconds (or just click on the cup) and sit back and enjoy…
In terms of branding, this hyper-animated site presents HEMA as a fun place. [...]

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