by Freddy J. Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover The other day I’m killing time on Twitter – which should be renamed “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. Now usually, I ignore Twitter trends, which consist primarily of vapid paeans [...]
Tags:beaches·journalism·L.A.·L.A. Times·Los Angeles County·NDAA 2012·newspapers·social media·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to [...]
Tags:advertising·LinkedIn·marketing·social media·stalking·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Law Enforcer OK, we get it already: we humans are social animals, and without positive social interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while the people also need green energy and affordable healthcare and [...]
Tags:Facebook pages·Groupon·LinkedIn·marketing·Metcalfe's Law·network effect·social media·social networking·Twitter·Word of Mouth Marketing Association
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this [...]
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy [...]
Tags:criticism·Facebook·humor·hype·revolution·satire·social media·spoof·Twitter
by Freddy J. Nager, Founder of Atomic Tango + Former AOL Chatroom User Dan Lovell is a writer, web developer, musician, and baseball expert – a regular 21st century renaissance man. So even though I think baseball is less entertaining than watching continental drift, I follow Dan on Twitter, where he often makes strong, pertinent [...]
Tags:America Online·AOL·Dan Lovell·Foursquare·netiquette·rules·social media·social networking·social networks·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC & Social Media Consultant For decades, professional procrastinators relied on communal hydration technologies (i.e. water coolers) to support their best practices. Unfortunately, that particular tool maxed out bladder capacities, and even the dullest middle managers quickly learned that employees chatting while holding little paper cups weren’t [...]
by Freddy J. Nager, Founder of Atomic Tango LLC & Business Lit Connoisseur Note: The following is meant to be satirical. The author has no affiliation with the Harvard Business Review or any idea what its editors could possibly be thinking. For 88 years, the Harvard Business Review has been the authoritative voice of critical [...]
Tags:academic journals·business publishing·Facebook·Goldman Sachs·Harvard Business Review·HBR·journalism·Mark Zuckerberg·satire·spoof·Twitter·Umair Haque
by Freddy J. Nager, Founder of Atomic Tango LLC and Capitalist Relationship Counselor Dear John Corporation: Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold [...]
Tags:consumers·CRM·customer relationship marketing·Facebook·marketing·one-to-one marketing·social media·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC, and Veteran Marketer Trying to Get Jiggy with It In my quest to find value on Twitter, I began by following a lot of marketing people, including several ad agency heads and veteran PR people. I wound up unfollowing most of them — except for the [...]
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
