by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes to Answer Questions and Question Answers My friend Nina writes… “I’m reading this article, and I can’t help but wonder: who comes up with the names for various consumer groups, like Millennials or, as in this piece, ‘X-fluents’? How do they gain [...]
Tags:jargon·Seth Godin·terminology
As I mentioned in my post, The Unparalleled World-Class Mission-Critical Hero: Words Sucked Dry In Business, some terms just get under your skin and start gnawing their way toward your brain. Obviously, this has resulted in mass hysteria in some business circles. But the people are not taking this lying down! They’re fighting back by…
As yet another Cool Rules Pronto public service, I’ve identified a few words and phrases that have been so overused, misused and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press [...]
Tags:advertising·business·communications·jargon·language·marketing·PR·public relations·slang·terminology·words·writing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
