by Freddy J. Nager, Founder of Atomic Tango + Mad Men Fanatic Don Draper would not be pleased. Don’t get me wrong — basing a fashion line on the TV series Mad Men is brilliant (albeit, about three years overdue). Since I dig the show and midcentury-modern design, I particularly looked forward to this Mad [...]
Tags:Adam Morgan·Banana Republic·Century City·Eating the Big Fish·event marketing·fashion·Jamie Bryant·Lion's Gate·Mad Men·television·The Fashion File·The Gap
by Raegan Thurlow, Guest Blogger While watching “Brothers & Sisters” the other night, a very disturbing thing happened…
Tags:ABC·advertising·Brothers & Sisters·fashion·Macy's·Mark Armstrong·marketing·product placement·Raegan Thurlow·television
by Freddy J. Nager, Founder of Atomic Tango LLC & Stake Holder Analyst I finally got around to watching the first season of “True Blood” on DVD — yeah, I know, I’m a total TV slacker — but I survived only four episodes. “True Blood” begins with an intriguing level of satire that quickly devolves [...]
Tags:Alan Ball·HBO·horror·Southern culture·television·The South·True Blood·TV·vampires
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC The following is a satirical work of fiction. Those easily offended should surf to safer territory now… In the wake of Michael Jackson’s massive, media-saturated funeral, several Hollywood celebrities are reportedly looking into how they can make sure their own forthcoming funerals are as [...]
Tags:celebrity·CNN·ego·Hollywood·journalism·media·Michael Jackson·satire·spoof·television
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC When “Battlestar Galactica” concluded, its fans lamented that the series had to end, but some were thrilled that it departed on a good note. Compare that to the fans of “Lost,” who are saying “WTF?!” after its later episodes. Then there are the still-hurting [...]
Tags:Battlestar Galactica·Blade Runner·Dollhouse·entertainment·Firefly·Hollywood·JJ Abrams·Josh Friedman·Joss Whedon·Lost·satire·sci-fi·science fiction·screenplay·script·spoof·Star Trek·television·Terminator·TV·Versus
I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some [...]
Tags:advertising·Advertising Age·Apple·Apps·iPhone·MacRumors·television
by Freddy J. Nager, Founder of Atomic Tango LLC + Sports Fan Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Apparently, not too many people know about the small sports network, which I personally appreciate for bringing me football games from the PAC-10 and the Ivy League. Where else would I be [...]
Tags:advertising·branding·buzz marketing·controversy·marketing·NBC Sports Network·sports·television·TV·UGC·user generated content·Versus
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Really Does Like Ads As this economy continues to just lie there, unmoving and unappetizing as cold turkey giblets, some businesses are trying to save money by re-airing their old holiday commercials. After all, those ads cost a lot to produce, so why [...]
Tags:ads·advertising·commercials·Heineken·holidays·Oklahoma Sooners·television·Toyota·Xmas
Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, [...]
Tags:ads·advertising·commercials·Dollhouse·DVR·entertainment·Fox·Fringe·JJ Abrams·media·television·TiVo·TV
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
