by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes to Talk Social media isn’t “free.” As I tell my students and clients, there are several costs involved: The cost of hiring someone to do it for you. The value of your time if you do it yourself. The opportunity costs — [...]
by Freddy J. Nager, Founder of Atomic Tango LLC + former Record Industry Adman Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW. What used to be just a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia [...]
Tags:advertising·MCA Records·music industry·South-by-Southwest·SXSW
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
