Atomic Tango

Entries Tagged as 'strategy'

What’s The Deal With Rebates? (And How Can Your Business Use ‘Em?)

July 14th, 2009 · 1 Comment · How To Tips

by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the [...]

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How to Win a Price War (Hint: Don't)

May 17th, 2009 · 1 Comment · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
“War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
War, huh, yeah
What is it good for
Absolutely nothing
Say it again, y’all…”
– Edwin Starr, “War”
Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when — BAM! — you’re torpedoed by a rival who cuts his [...]

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Saks and the City: How to Lower Your Standards for Fun and Profit

April 28th, 2009 · No Comments · Case Studies

You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live [...]

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Want Tail? Watch Your Head: Secrets of Long-Tail Marketing

March 29th, 2009 · 8 Comments · How To Tips

Customer: Do you have “I Just Called To Say I Love You”?
Barry: Yes.
Customer: Can I have it?
Barry: No.
Customer: Why not?
Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is [...]

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PWN Your Competition During Tough Times: How To Leverage The Value of Your Brand

December 2nd, 2008 · 3 Comments · How To Tips

Plus: Why “Price” isn’t Just a Number on a Sticker

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they [...]

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“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

September 13th, 2008 · 5 Comments · Case Studies, How To Tips

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just [...]

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Bankruptcy is the Fashion? Mervyns Fails to Declare its Style

July 30th, 2008 · 5 Comments · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
As an L.A. based interactive-media guy for the past 14 years, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” [...]

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Notes on Naming: Don’t Make It Personal

July 7th, 2008 · 3 Comments · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
So I’m reading this book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street.
My personal name issues aside, here’s my advice to all other entrepreneurs: If you plan [...]

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Cows and Dogs in a Bear Market: Applying the BCG Matrix to Marketing

July 6th, 2008 · 7 Comments · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
The stock market these days is looking about as appetizing as a plate of warmed-over head cheese. At the same time, the real estate market is making the head cheese look good. So as a result, many businesses are cutting their expenses, particularly in marketing.
Yes, [...]

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Don’t Believe Everything You Hear: Why Listening to Your Customers can be Hazardous to Your Health

June 16th, 2008 · 5 Comments · How To Tips

Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group.
But many of the other speakers were so intently spinning facts [...]

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