“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow [...]
Tags:Apple·Steve Jobs
by Raegan Thurlow, Guest Blogger Most of my generation will say that they remember where they were when Obama was elected president. I will remember where I was the first time I saw my CEO wearing jeans…
Tags:CEO·executives·management·Mark Zuckerberg·Raegan Thurlow·Steve Jobs·suits
by Freddy J. Nager, Founder of Atomic Tango LLC + A Guy Who Loves His Customers Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and [...]
Tags:Apple·BP·brand·corporate restructuring·customer centricity·customer focus·customer service·Dell·fads·hype·marketing·Marketing Tea Party·Marketplace·McDonald's·Neiman Marcus·Ron Shevlin·Steve Jobs·trends·Virgin Atlantic·Walmart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Collaboration: The Fine Art of Hookin’ Up Partnerships, alliances and cross-promotions date back to Eve giving Adam that “come hither” look. I once worked on a cross-promotional website between Nissan and Crayola. Apple and AT&T are now making a killing with the iPhone. You [...]
Tags:advertising·Ann Coulter·Apple·business strategy·marketing·recession·Steve Jobs·Susan G. Komen Race for the Cure·Wal-Mart·Yoplait
While it’s easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they’re doing. One classic perspective on reassessing a struggling business — or an entire industry — is “Marketing Myopia” by the late great marketing guru Ted Levitt…
Tags:Apple·Dell·Live Nation·Los Angeles Times·marketing·marketing in a recession·Marketing Myopia·music business·newspapers·record industry·Starbucks·Steve Jobs·Theodore Levitt·Tribune Co
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs I confess: I’m addicted to [...]
Tags:Apple·Chaos Theory Music·creative management·creative process·creativity·film production·Hollywood·innovation·Jed Rowen·L.A.·Los Angeles·role of the producer·Steve Jobs·talent·video·Woody Pak·XDL
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
