by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the word “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to reportedly make it [...]
Entries Tagged as 'Starbucks'
United States of Generica: Pizza Hut Becomes "The Hut"
June 29th, 2009 · 1 Comment · Case Studies
Tags:fast food·marketing·naming·Pizza Hut·retail·Spaceballs·Starbucks·teenagers·The Hut·Yum Brands
Grounds for Desertion: The Last Stand of Starbucks’ Third Place?
June 23rd, 2009 · 3 Comments · Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table, while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So why [...]
Saks and the City: How to Lower Your Standards for Fun and Profit
April 28th, 2009 · No Comments · Case Studies
You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live [...]
Tags:Boxster·branding·business·marketing·Neiman Marcus·Porsche·positioning·pricing·recession·Saks·Saks Fifth Avenue·Starbucks·strategy
Welcome to the Microsoft Store! Are you sure you want to enter? Are you sure? Are you sure?
February 14th, 2009 · 7 Comments · Random Observations
That strange gushing sound that you’re hearing is hundreds of commercial landlords across the country salivating all at once: finally, someone to take over those vacant Sharper Image spaces!
Microsoft is looking to make its image a little sharper by opening its own chain of retail stores…
Tags:Apple·Apple Store·Gateway·Microsoft·PC World·retail·Seinfeld·Sharper Image·Starbucks·Vista·Xbox·Zune
Hey There Mighty Brontosaurus: Marketing Myopia Lives On
December 17th, 2008 · 1 Comment · How To Tips
While it’s easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they’re doing. One classic perspective on reassessing a struggling business — or an entire industry — is “Marketing Myopia” by the late great marketing guru Ted Levitt…
Tags:Apple·Dell·Live Nation·Los Angeles Times·marketing·marketing in a recession·Marketing Myopia·music business·newspapers·record industry·Starbucks·Steve Jobs·Theodore Levitt·Tribune Co
PWN Your Competition During Tough Times: How To Leverage The Value of Your Brand
December 2nd, 2008 · 3 Comments · How To Tips
Plus: Why “Price” isn’t Just a Number on a Sticker
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they [...]
Tags:advertising·Apple·branding·business·competition·marketing·pricing·recession·Southwest Airlines·Starbucks·strategy·value·Web 2.0
