Atomic Tango

Entries Tagged as 'social networks'

Not Weird Science: Social Media in One Word

September 25th, 2009 · 1 Comment · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango
So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing here… and I’m not talking about Starbucks on every corner…
Oh, I know: there’s no one here calling themselves a “Phone Guru,” “Phone Visionary” or some other phone-y title. There aren’t “Phone-ups” [...]

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Game Over: MySpace Seeks Salvation in… Gaming?

July 24th, 2009 · 2 Comments · Media News

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
MySpace is losing it. And I’m not talking about its members defecting to Facebook.
Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, but copying [...]

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String Up the Velvet Ropes! Why Social Networks Need Barriers

June 8th, 2009 · 2 Comments · Manifestos, Random Observations

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination based [...]

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Untweetable: Why Twitter Fever Isn't For Everyone

January 20th, 2009 · 20 Comments · How To Tips, Media Review

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
When I was a kid, the object of all crayon lust was the Crayola 64 box with the built-in sharpener, because a dull crayon was almost as bad as soggy Cocoa Pebbles. And yet, that Crayola 64 contained some bizarre colors like Maize, Burnt Sienna [...]

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Friend Me: 5 Rules for Advertising on Facebook

November 13th, 2008 · 8 Comments · Case Studies, How To Tips

In its early days, Facebook sucked for marketing, as its primarily collegiate users were more interested in socializing than in responding to corporate pitches. That’s not a criticism — after all, Facebook is officially a “social network,” so it was working as designed.
But this endemic commercial disinterest meant that most marketers were wasting their dinero [...]

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"Wait, That's My Face!": Identity Theft, Social Networking Style

June 17th, 2008 · 4 Comments · Case Studies

Paige H. got a huge surprise this week. The 20-something Midwesterner had attempted to keep a low profile online: “no MySpace, no Facebook, no blog” — indeed, she’s long had a “distaste for the world of social networking websites.” And yet, thanks to a marketing schemer, she became one of the most popular girls on [...]

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Are You For Real, Monica Rockle? A Facebook Marketing Case Study

March 23rd, 2008 · 79 Comments · Case Studies

Dear Monica Rockle:
I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever…

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