by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Skeptic When I was fresh out of college, I met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. You may be wondering, what kind of jewelry sells through the cheesiest rags on the planet — newspapers that you wouldn’t dare [...]
Tags:AllFacebook.com·critical thinking·diamonds·ethics·Facebook·hype·marketing·quantipulation·small business marketing·social media·statistics
by Freddy J. Nager, Founder of Atomic Tango LLC + Resolutionary Thinker I felt a great disturbance in the working force, as if millions of marketing voices cried out in terror over what their new year’s resolutions should be. After all, none of us is really gonna lose that weight or write that novel, so [...]
Tags:2012·advertising·marketing·new year's resolutions·rules·social media
by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Snarketer Seriously thinking about social media? Then think about it humorously first. Ron Shevlin has written the definitive primer for anyone considering a social marketing campaign: “Snarketing Two Dot Oh: A Humorous Look At The World Of Marketing In The Age Of Social Media” [...]
Tags:book review·education·marketing·Ron Shevlin·snark·social media
by Freddy J. Nager, Founder of Atomic Tango LLC + LinkedIn Veteran Many executives have ineffectual LinkedIn profiles — if they have one at all. That’s because they think they don’t need one at this stage of their career. “I’m not job hunting — why should I bother?” That’s because LinkedIn isn’t just for job [...]
Tags:executive·LinkedIn·management·seminars·social media·social networking·The Executive Agency·training
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Law Enforcer OK, we get it already: we humans are social animals, and without positive social interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while the people also need green energy and affordable healthcare and [...]
Tags:Facebook pages·Groupon·LinkedIn·marketing·Metcalfe's Law·network effect·social media·social networking·Twitter·Word of Mouth Marketing Association
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this [...]
by Freddy J. Nager, Founder of Atomic Tango LLC + Interracial Relations Insider One reason I don’t assign textbooks to my social media classes is that most are outdated by the time they’re published. Indeed, every time I flip on my computer, it seems like Mark Zuckerberg’s been tooling around with his giant virtual antfarm. [...]
Tags:AFLAC·Alexandra Wallace·Asians·branding·Chrysler·Don Imus·Eminem·ethnicity·Gilbert Gottfried·humor·Jimmy Wong·marketing·music·race·racism·satire·social media·UCLA·viral video·YouTube
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes to Talk Social media isn’t “free.” As I tell my students and clients, there are several costs involved: The cost of hiring someone to do it for you. The value of your time if you do it yourself. The opportunity costs — [...]
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy [...]
Tags:criticism·Facebook·humor·hype·revolution·satire·social media·spoof·Twitter
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
