by Freddy J. Nager, Founder of Atomic Tango LLC & Social Entrepreneurship Instructor Some people just don’t get it. I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who [...]
Tags:Adlai Wertman·Arianna Huffington·change·entrepreneurs·finance·Huffpost Impact·James Stancill·marketing·Nau clothing·SBA·social entrepreneurship·social media·University of Southern California·USC
by Freddy J. Nager, Founder of Atomic Tango LLC and Capitalist Relationship Counselor Dear John Corporation: Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold [...]
Tags:consumers·CRM·customer relationship marketing·Facebook·marketing·one-to-one marketing·social media·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC and Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social [...]
Tags:advertising·arts·Coca-Cola·community·education·LAUSD·marketing·music·Pepsi·Pepsi Refresh Project·social media·Super Bowl
by Freddy J. Nager, Founder of Atomic Tango and Italian Cuisine Junkie The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening to the customers needs” and “customer service is the [...]
Tags:Big Night·customer service·Peter Drucker·social media·the customer is alwasy right
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that [...]
by Freddy J. Nager, Twitter Scout and Founder of Atomic Tango LLC Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other? But the question [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing here… and I’m not talking about Starbucks on every corner… Oh, I know: there’s no one here calling themselves a “Phone Guru,” “Phone Visionary” or some other phone-y title. There [...]
Tags:business·Facebook·marketing·social media·social networks·Twitter
My friend and primo YouTube dude Kevin “Nalts” Nalty just let loose his take on social media. He calls his article “The Stupidest,” but I found it way more insightful than most of the tripe posing as social media advice.
Tags:Facebook·Kevin Nalty·marketing·Nalts·Robert Scoble·satire·social media·spoof·Tony Robbins·Twitter
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Just read an article by Brant Cooper entitled “Is social media worth your marketing dollars?” Most of the advice is fairly standard and could apply just as well to non-social media. But what made me say “hmmm” is Cooper’s definition of market segments: “Market [...]
Tags:Brant Cooper·marketing·segmentation·social media·Steelers·viral marketing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
