by Freddy J. Nager, Founder of Atomic Tango LLC + Professional Klout Abstainer I often start my posts with a joke, so here it is: Klout. Not laughing? That’s because the joke may be on marketers who think Klout is a good tool to promote their brands. Why? Because not since spam has any marketing [...]
Tags:Cathay Pacific·Justin Bieber·Klout·marketing·Michael Arrington·social media·TechCrunch·Wired
by Freddy J. Nager, Founder of Atomic Tango, LLC + Social Media Realist Lots of people sharing a Harvard Business Review blog about what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood [...]
Tags:Apple·Best Buy·Harvard Business Review·HBR·Pepsi·professionalism·social media·Susan G. Komen Foundation·Whole Foods
by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser , I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo. Now let’s talk advertising on Facebook. I used to buy Facebook ads because I was enamored by the targeting capabilities. [...]
Tags:advertising·AOL·Facebook·MySpace·online marketing·social media·Web 2.0
by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user [Thanks to Jon Burk, Marketing Brand Manager at JBM Los Angeles, for inspiring this rant.] There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa [...]
by Freddy J. Nager, Founder of Atomic Tango LLC Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, [...]
Tags:B2B·critical thinking·quantipulation·Ron Shevlin·social media·statistics
by Freddy J. Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover The other day I’m killing time on Twitter – which should be renamed “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. Now usually, I ignore Twitter trends, which consist primarily of vapid paeans [...]
Tags:beaches·journalism·L.A.·L.A. Times·Los Angeles County·NDAA 2012·newspapers·social media·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to [...]
Tags:advertising·LinkedIn·marketing·social media·stalking·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Skeptic When I was fresh out of college, I met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. You may be wondering, what kind of jewelry sells through the cheesiest rags on the planet — newspapers that you wouldn’t dare [...]
Tags:AllFacebook.com·critical thinking·diamonds·ethics·Facebook·hype·marketing·quantipulation·small business marketing·social media·statistics
by Freddy J. Nager, Founder of Atomic Tango LLC + Resolutionary Thinker I felt a great disturbance in the working force, as if millions of marketing voices cried out in terror over what their new year’s resolutions should be. After all, none of us is really gonna lose that weight or write that novel, so [...]
Tags:2012·advertising·marketing·new year's resolutions·rules·social media
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
