by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Metaphor Engineer Looks like it’s over for us marketing strategists. No, I’m not saying that there’s no more need for marketing strategy. If you look at the anemic brands of most banks, airlines and Web 2.0 startups, you’ll see that the need for marketing [...]
Entries Tagged as 'Seth Godin'
iCandy: What iPhone Apps and Hershey Bars Have in Common
April 25th, 2009 · 1 Comment · Case Studies
Recession? What recession? Apple enjoyed a 15% surge in profits for the first quarter of this year and, more sensationally, just sold its one billionth iPhone App. That’s one billion in just nine months! That would be remarkable during boom times, but during the worst economy in 70 years? Well, of course. It makes perfect [...]
Tags:Apple·Apps·candy·chocolate·Hershey's·iPhone·marketing·recession·Seth Godin
Freeze: "Paralysis by Analysis" and other Joys of Marketing Research
May 10th, 2008 · 4 Comments · How To Tips
“There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as ‘nutty methods.’ Or you can put well-researched facts into sophisticated computer models, more commonly referred to as ‘a complete waste of time.’” — Scott Adams, The Dilbert Future [...]
Tags:business·management·market research·marketing·OK/Cancel·paralysis by analysis·PR·public relations·research·Seth Godin
