by Freddy J. Nager, Founder of Atomic Tango LLC Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, [...]
Tags:B2B·critical thinking·quantipulation·Ron Shevlin·social media·statistics
by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Snarketer Seriously thinking about social media? Then think about it humorously first. Ron Shevlin has written the definitive primer for anyone considering a social marketing campaign: “Snarketing Two Dot Oh: A Humorous Look At The World Of Marketing In The Age Of Social Media” [...]
Tags:book review·education·marketing·Ron Shevlin·snark·social media
by Freddy J. Nager, Founder of Atomic Tango LLC + A Guy Who Loves His Customers Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and [...]
Tags:Apple·BP·brand·corporate restructuring·customer centricity·customer focus·customer service·Dell·fads·hype·marketing·Marketing Tea Party·Marketplace·McDonald's·Neiman Marcus·Ron Shevlin·Steve Jobs·trends·Virgin Atlantic·Walmart
by Freddy J. Nager, the guy at Atomic Tango LLC who calls himself a “Fusion Director” Not since Sarah Palin claimed “executive experience” has anything this silly been uttered about top management…
Tags:brand management·branding·chief marketing officers·CMO·corporate politics·executives·marketing·Microsoft·reputation·Ron Shevlin
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
