by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the word “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to reportedly make [...]
Tags:fast food·marketing·naming·Pizza Hut·retail·Spaceballs·Starbucks·teenagers·The Hut·Yum Brands
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table, while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So [...]
That strange gushing sound that you’re hearing is hundreds of commercial landlords across the country salivating all at once: finally, someone to take over those vacant Sharper Image spaces! Microsoft is looking to make its image a little sharper by opening its own chain of retail stores…
Tags:Apple·Apple Store·Gateway·Microsoft·PC World·retail·Seinfeld·Sharper Image·Starbucks·Vista·Xbox·Zune
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC As an L.A. based interactive-media guy for the past 14 years, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words [...]
Tags:bankruptcy·branding·business·economy·fashion·Forever 21·Mervyns·positioning·recession·retail·strategy·Target
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
