by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
“War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
War, huh, yeah
What is it good for
Absolutely nothing
Say it again, y’all…”
– Edwin Starr, “War”
Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when — BAM! — you’re torpedoed by a rival who cuts his [...]
Entries Tagged as 'recession'
How to Win a Price War (Hint: Don't)
May 17th, 2009 · 1 Comment · How To Tips
Tags:business·competition·Intel·marketing·pricing·recession·strategy
Saks and the City: How to Lower Your Standards for Fun and Profit
April 28th, 2009 · No Comments · Case Studies
You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live [...]
Tags:Boxster·branding·business·marketing·Neiman Marcus·Porsche·positioning·pricing·recession·Saks·Saks Fifth Avenue·Starbucks·strategy
iCandy: What iPhone Apps and Hershey Bars Have in Common
April 25th, 2009 · 1 Comment · Case Studies
Recession? What recession? Apple enjoyed a 15% surge in profits for the first quarter of this year and, more sensationally, just sold its one billionth iPhone App. That’s one billion in just nine months! That would be remarkable during boom times, but during the worst economy in 70 years?
Well, of course. It makes perfect sense. [...]
Tags:Apple·Apps·candy·chocolate·Hershey's·iPhone·marketing·recession·Seth Godin
Marketing During a Recession, Part 4: Come Together Right Now
February 6th, 2009 · No Comments · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Collaboration: The Fine Art of Hookin’ Up
Partnerships, alliances and cross-promotions date back to Eve giving Adam that “come hither” look. I once worked on a cross-promotional website between Nissan and Crayola. Apple and AT&T are now making a killing with the iPhone. You can’t buy [...]
Tags:advertising·Ann Coulter·Apple·business strategy·marketing·recession·Steve Jobs·Susan G. Komen Race for the Cure·Wal-Mart·Yoplait
PWN Your Competition During Tough Times: How To Leverage The Value of Your Brand
December 2nd, 2008 · 3 Comments · How To Tips
Plus: Why “Price” isn’t Just a Number on a Sticker
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they [...]
Tags:advertising·Apple·branding·business·competition·marketing·pricing·recession·Southwest Airlines·Starbucks·strategy·value·Web 2.0
Bankruptcy is the Fashion? Mervyns Fails to Declare its Style
July 30th, 2008 · 5 Comments · Case Studies
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
As an L.A. based interactive-media guy for the past 14 years, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” [...]
Tags:bankruptcy·branding·business·economy·fashion·Forever 21·Mervyns·positioning·recession·retail·strategy·Target
Cows and Dogs in a Bear Market: Applying the BCG Matrix to Marketing
July 6th, 2008 · 7 Comments · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
The stock market these days is looking about as appetizing as a plate of warmed-over head cheese. At the same time, the real estate market is making the head cheese look good. So as a result, many businesses are cutting their expenses, particularly in marketing.
Yes, [...]
Tags:BCG Matrix·Boston Consulting Group·business·Coca-Cola·Converse·GM·Hummer·marketing·MBA·Nike·recession·strategy
Marketing During a Recession, Part 3: Time To Pump Up the Volume
June 5th, 2008 · 5 Comments · How To Tips
When the economy slows to the speed of a three-toed sloth after one too many hash brownies, the knee-jerk reaction by most marketers is to reduce ad expenditures. For some brands, however, a recession presents sweet juicy opportunities that call for increased spending. Really. And no, I’m not hitting on those brownies myself…
Tags:advertising·business·competition·Dell·Hormel·job sites·marketing·Monty Python·recession·Spam·strategy
Marketing During a Recession, Part 2: Honor the Fallen
March 20th, 2008 · No Comments · Case Studies, How To Tips
One company’s tumble is another company’s primo opportunity — if that opportunity is approached creatively. Here’s a brilliant example from this week’s business pages…
Tags:bankruptcy·Brookstone·competition·gift cards·marketing·recession·Sharper Image·strategy
Marketing During a Recession, Part 1: Pricing
March 19th, 2008 · No Comments · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
When the economy is singing the hardcore blues — kind of like now — many businesses are tempted to lower their prices. My advice? Don’t…
Tags:Converse·Dell·marketing·Nike·pricing·recession·strategy·Wal-Mart
