by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success [...]
Tags:business·entrepreneurs·entrepreneurship·marketing·media·PR·public relations·publicity
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’ve got this serious weakness for ice cream. I mean, GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)
Tags:advertising·Authentic Branding·business·Christopher Rosica·ice cream·Jack In The Box·Lois Whitman·marketing·PR·public relations·publicity
by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company [...]
Tags:business·how to·humor·marketing·media·PR·press release·public relations·publicity·satire
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Only Hollywood could make waste this beautiful. From the industry that gave us the likes of Paris Hilton comes yet another exquisite example of empty décor… Behold: a glossy oversized 12-page booklet promoting the movie There Will Be Blood. This lustrous piece of eye-candy [...]
Tags:Academy Awards·advertising·environmentalism·green business·Hollywood promotions·hypocrisy·marketing·Miramax·movies·oil industry·Oscar·publicity·publishing·stupidity·tchotchkes·There Will Be Blood·waste
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
