Atomic Tango

Entries Tagged as 'public relations'

Don’t Attempt This At Home: Your Own P.R.

October 9th, 2009 · 5 Comments · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much.
I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling [...]

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The Unparalleled World-Class Mission-Critical Hero: Words Sucked Dry In Business

September 21st, 2008 · 4 Comments · Random Observations

As yet another Cool Rules Pronto public service, I’ve identified a few words and phrases that have been so overused, misused and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press [...]

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“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

September 13th, 2008 · 5 Comments · Case Studies, How To Tips

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just [...]

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Public Relations vs. Advertising: No Contest

September 4th, 2008 · 15 Comments · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
So I’ve got this serious weakness for ice cream. I mean, GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)

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Public Relations 101: How (Not) To Write A Press Release

May 20th, 2008 · 15 Comments · How To Tips

by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur…
It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using [...]

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Freeze: "Paralysis by Analysis" and other Joys of Marketing Research

May 10th, 2008 · 4 Comments · How To Tips

“There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as ‘nutty methods.’ Or you can put well-researched facts into sophisticated computer models, more commonly referred to as ‘a complete waste of time.’” — Scott Adams, The Dilbert Future
I [...]

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