by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover
So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…
Entries Tagged as 'pricing'
What’s The Deal With Rebates? (And How Can Your Business Use ‘Em?)
July 14th, 2009 · 1 Comment · How To Tips
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the [...]
Tags:business·deals·discounts·marketing·pricing·rebates·strategy
How to Win a Price War (Hint: Don't)
May 17th, 2009 · 1 Comment · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
“War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
War, huh, yeah
What is it good for
Absolutely nothing
Say it again, y’all…”
– Edwin Starr, “War”
Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when — BAM! — you’re torpedoed by a rival who cuts his [...]
Tags:business·competition·Intel·marketing·pricing·recession·strategy
Saks and the City: How to Lower Your Standards for Fun and Profit
April 28th, 2009 · No Comments · Case Studies
You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live [...]
Tags:Boxster·branding·business·marketing·Neiman Marcus·Porsche·positioning·pricing·recession·Saks·Saks Fifth Avenue·Starbucks·strategy
PWN Your Competition During Tough Times: How To Leverage The Value of Your Brand
December 2nd, 2008 · 3 Comments · How To Tips
Plus: Why “Price” isn’t Just a Number on a Sticker
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they [...]
Tags:advertising·Apple·branding·business·competition·marketing·pricing·recession·Southwest Airlines·Starbucks·strategy·value·Web 2.0
Marketing During a Recession, Part 1: Pricing
March 19th, 2008 · No Comments · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
When the economy is singing the hardcore blues — kind of like now — many businesses are tempted to lower their prices. My advice? Don’t…
Tags:Converse·Dell·marketing·Nike·pricing·recession·strategy·Wal-Mart
Bring on the Packrats! How to Stimulate a Hoarding Frenzy
February 23rd, 2008 · 1 Comment · Case Studies, How To Tips
It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…
Tags:arbitrage·hoarding·inflation·marketing·postage increase·Postal Service·pricing·scarcity
