by Freddy J. Nager, Founder of Atomic Tango LLC What do charity organizations and most Web 2.0 companies have in common? None of them make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices – just not in the traditional sense of numbers on a tag…
Tags:dotcoms·nonprofits·pricing
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just [...]
Tags:business·deals·discounts·marketing·pricing·rebates·strategy
by Freddy J. Nager, Founder of Atomic Tango LLC + Price Pacifist “War, huh, yeah What is it good for Absolutely nothing Uh-huh War, huh, yeah What is it good for Absolutely nothing Say it again, y’all…” – Edwin Starr, “War” Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when [...]
Tags:Apple·business·competition·Dell·differentiation·Intel·marketing·Microsoft·price war·pricing·recession·strategy·Walmart
You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live [...]
Tags:Boxster·branding·business·marketing·Neiman Marcus·Porsche·positioning·pricing·recession·Saks·Saks Fifth Avenue·Starbucks·strategy
Plus: Why “Price” isn’t Just a Number on a Sticker by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage [...]
Tags:advertising·Apple·branding·business·competition·marketing·pricing·recession·Southwest Airlines·Starbucks·strategy·value·Web 2.0
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC When the economy is singing the hardcore blues — kind of like now — many businesses are tempted to lower their prices. My advice? Don’t…
Tags:Converse·Dell·marketing·Nike·pricing·recession·strategy·Wal-Mart
by Freddy J. Nager, Founder of Atomic Tango LLC + Not a Hoarder It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…
Tags:arbitrage·hoarders·hoarding·inflation·marketing·postage increase·Postal Service·pricing·scarcity
by Freddy J. Nager, Founder of Atomic Tango + Guaranteed for Life I just got back from Vegas, and though I thought I had left the gambling behind me, I found TWO letters from companies offering me extended warranties on products I bought last year. One was from my favorite technolust provider, Apple, offering to [...]
Tags:Apple·extended warranties·gambling·insurance·marketing·pricing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
