by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur… I recently got some fan mail about : “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good [...]
Tags:blogging·blogs·business·Huffington Post·politics·professionalism·professionals
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)
Tags:best practices·branding·campaign·logos·marketing·McCain·Obama·politics·Presidential election·slogans·UGC·user generated content
You can picture it now: VPILFs gone wild everywhere… So wear protection, guys — and I mean body armor — particularly if you’re dressed like a wolf.
Like many people, I want 01.20.09 — Bush’s last day in office — declared an international holiday. But even with “the End of an Error” in sight, right-wing extremists continue to wreak their corrosive damage, and are now invading the seemingly sheltered world of corporate junk food…
Tags:advertising·branding·business·Dunkin Donuts·extremism·marketing·Michelle Malkin·politics·wingnuts
The liberal blog Daily Kos just unleashed a scathing and hilarious spoof of the “uproar” around Barack Obama’s supposed “elitism.” It perfectly captures the pathetic state of American journalism, where “freedom of the press” has become “freedom to act like squirrel monkeys.”
Tags:Daily Kos·journalism·media·news media·Obama·politics·satire·spoof
Word came out that erstwhile Presidential candidate Mitt Romney spent $42.3 million of his own money on his failed campaign. My thought? Cool — it couldn’t have come at a better time, what with the economy looking like something my cat coughed up…
Tags:advertising·Arnold Schwarzenegger·economy·elections·Hillary Clinton·Howard Wolfson·media·Mitt Romney·politics·recession
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC During the South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized that this was classic marketing strategy in action…
Tags:2008 election·business·Coke·competitive strategy·John Edwards·marketing·Obama·Pepsi·politics·positioning
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
