Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)
Tags:best practices·branding·campaign·logos·marketing·McCain·Obama·politics·Presidential election·slogans·UGC·user generated content
The liberal blog Daily Kos just unleashed a scathing and hilarious spoof of the “uproar” around Barack Obama’s supposed “elitism.” It perfectly captures the pathetic state of American journalism, where “freedom of the press” has become “freedom to act like squirrel monkeys.”
Tags:Daily Kos·journalism·media·news media·Obama·politics·satire·spoof
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC During the South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized that this was classic marketing strategy in action…
Tags:2008 election·business·Coke·competitive strategy·John Edwards·marketing·Obama·Pepsi·politics·positioning
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
