by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination [...]
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Burn your copies of Harvard Business Review. Forget anything you’ve ever read by Al Ries or Seth Godin. And skip that conference on best practices. If you want to see how marketing is really done, follow the rock stars….
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"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
