by Freddy J. Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover The other day I’m killing time on Twitter – which should be renamed “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. Now usually, I ignore Twitter trends, which consist primarily of vapid paeans [...]
Tags:beaches·journalism·L.A.·L.A. Times·Los Angeles County·NDAA 2012·newspapers·social media·Twitter
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off. Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning paper. I [...]
Tags:bloggers·blogging·Fox News·journalism·L.A. Times·Los Angeles Times·media·Michael Arrington·newspapers·NPR·Paul Carr·TechCrunch
While it’s easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they’re doing. One classic perspective on reassessing a struggling business — or an entire industry — is “Marketing Myopia” by the late great marketing guru Ted Levitt…
Tags:Apple·Dell·Live Nation·Los Angeles Times·marketing·marketing in a recession·Marketing Myopia·music business·newspapers·record industry·Starbucks·Steve Jobs·Theodore Levitt·Tribune Co
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
