by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Previously on Cool Rules Pronto…
Pizza Hut became “The Hut,” evoking images of Jabba — or worse.
Now word comes that another iconic American brand has likewise simplified:
Radio Shack is now “The Shack,” evoking images of a giant basketball player. Their new tagline, “Our Friends Call Us [...]


