Atomic Tango

Entries Tagged as 'movies'

Things That Go Bump in the Market: “Paranormal Activity” and the Perils of Anticipointment

November 17th, 2009 · 4 Comments · Case Studies, Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist
It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…

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Stage vs Screen: Time to Swap Bodies?

August 1st, 2009 · No Comments · Media Review, Random Observations

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Hollywood is experiencing a “Freaky Friday” that’s lasting all summer — and perhaps beyond.
In the 1976 movie “Freaky Friday,” a mother and daughter magically swap bodies. After a series of icky moments milked for laughs, they predictably come to understand and respect each other.
Now, unpredictably, [...]

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Vintage Coppola? Product Placement Gone Wild

June 12th, 2009 · 1 Comment · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

So here I was flipping through the Calendar section of the L.A. Times. (Only in Hollywood is the entertainment section of the major newspaper called the “Calendar.” No, we don’t do anything else in this town but entertain or be entertained.) My eye caught the [...]

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Better Off Undead? The Mysterious Popularity of Zombie Movies

January 13th, 2009 · 3 Comments · Media Review, Random Observations

To prep for a video I’m producing, I watched Undead or Alive, the 2007 comedy-horror flick about zombies in the old west. It’s moderately entertaining, with Chris Kattan as a cowboy wannabe and Navi Rawat as the intellectual kung-fu fighting Native-American babe. The hitch in this giddyap? The zombies themselves. Although they have more dialogue [...]

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Hollywood The Horrible Has Arrived: Why The UGC Era Is Over

August 22nd, 2008 · No Comments · Media News

So I’m thoroughly digging on Dr. Horrible’s Sing-Along Blog — the surreal webisodic series by Joss Whedon — and I’m thinking that Hollywood’s foray into online video might not be a bad thing…

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There Will Be Dead Trees: It Must Be Oscar Time

February 2nd, 2008 · No Comments · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Only Hollywood could make waste this beautiful.
From the industry that gave us the likes of Paris Hilton comes yet another exquisite example of empty décor… Behold: a glossy oversized 12-page booklet promoting the movie There Will Be Blood. This lustrous piece of eye-candy fell out [...]

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