Paige H. got a huge surprise this week. The 20-something Midwesterner had attempted to keep a low profile online: “no MySpace, no Facebook, no blog” — indeed, she’s long had a “distaste for the world of social networking websites.” And yet, thanks to a marketing schemer, she became one of the most popular girls on [...]
Tags:Facebook·identity theft·marketing·Monica Rockle·privacy·social networking·social networks·stock photo
The epic saga continues… I’ve received a few messages and comments from upset college women about my Monica Rockle article. They think that I’m harassing one of their own. Please let me assure you that, as a professor, I would never ever pick on a legitimate student doing a legitimate project. In this case, I [...]
Tags:Facebook·Monica Rockle
Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever… First of all, it’s written just like a college student would write it [...]
Tags:advertising·buzz marketing·Facebook·marketing·Monica Cook·Monica Rockle·networking·online marketing·social networks·viral marketing·Web 2.0
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
