by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success [...]
Tags:business·entrepreneurs·entrepreneurship·marketing·media·PR·public relations·publicity
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off. Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning paper. I [...]
Tags:bloggers·blogging·Fox News·journalism·L.A. Times·Los Angeles Times·media·Michael Arrington·newspapers·NPR·Paul Carr·TechCrunch
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC The following is a satirical work of fiction. Those easily offended should surf to safer territory now… In the wake of Michael Jackson’s massive, media-saturated funeral, several Hollywood celebrities are reportedly looking into how they can make sure their own forthcoming funerals are as [...]
Tags:celebrity·CNN·ego·Hollywood·journalism·media·Michael Jackson·satire·spoof·television
by Freddy J. Nager, Founder of Atomic Tango LLC Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even [...]
Tags:Amazon·business·Chris Anderson·Comcast·content·Daily Candy·High Fidelity·iTunes·Jamati·Long Tail·marketing·media·music industry·Netflix·strategy·Wired
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Shark Jumper Despite an economy that resembles roadkill, America still excels at media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge [...]
Tags:beer·communications·expressions·Happy Days·Jim Jones·Joe Six Pack·John Kerry·Jonestown·journalism·Jumping The Shark·language·media·Miss South Carolina·Nixon·slang·Soccer Moms·swiftboating·Urban Dictionary·Watergate·words
Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…
Tags:Amy Borkowsky·buzz marketing·marketing·media·press·publicity stunt·single women·Super Bowl·Super Bowl Single Girl·viral marketing
by Freddy J. Nager, Founder of Atomic Tango LLC Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group. But [...]
Tags:bud.TV·Budweiser·business·CBS·Comcast·consumer justice online·consumers·customer service·Digital Media Summit·focus groups·Forrester Research·Groundswell·Jake Zim·Jericho·market research·marketing·media·Neiman Marcus·Pareto Principle·Quarterlife·Red Bull·research·strategy·Wired
by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company [...]
Tags:business·how to·humor·marketing·media·PR·press release·public relations·publicity·satire
Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, [...]
Tags:ads·advertising·commercials·Dollhouse·DVR·entertainment·Fox·Fringe·JJ Abrams·media·television·TiVo·TV
The liberal blog Daily Kos just unleashed a scathing and hilarious spoof of the “uproar” around Barack Obama’s supposed “elitism.” It perfectly captures the pathetic state of American journalism, where “freedom of the press” has become “freedom to act like squirrel monkeys.”
Tags:Daily Kos·journalism·media·news media·Obama·politics·satire·spoof
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
