Atomic Tango

Entries Tagged as 'media'

Don’t Attempt This At Home: Your Own P.R.

October 9th, 2009 · 5 Comments · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much.
I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling [...]

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Black and White and Dead All Over: Can Journalism Survive Free Riders?

August 2nd, 2009 · 3 Comments · Manifestos, Media News

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off.
Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning paper. I score my [...]

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Going Out with a Really Big Bang: Celebrities Planning Even Grander Finales

July 7th, 2009 · 1 Comment · Media Review

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
The following is a satirical work of fiction. Those easily offended should surf to safer territory now…
In the wake of Michael Jackson’s massive, media-saturated funeral, several Hollywood celebrities are reportedly looking into how they can make sure their own forthcoming funerals are as sensational.

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Got communications talent? Let Cool Rules Pronto hype it…

April 21st, 2009 · 1 Comment · Uncategorized

It’s a cruel cruel job market out there. So as a small but hopefully helpful public service, Cool Rules Pronto is offering free listings for freelance creative communicators: writers, designers, illustrators, photographers, music composers or other media professionals. Individuals only, no agencies. For info, check out the new Creative Talent page here.
While you’re here, you [...]

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Want Tail? Watch Your Head: Secrets of Long-Tail Marketing

March 29th, 2009 · 8 Comments · How To Tips

Customer: Do you have “I Just Called To Say I Love You”?
Barry: Yes.
Customer: Can I have it?
Barry: No.
Customer: Why not?
Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is [...]

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Soccer Moms Voted Off The Island For Jumping The Shark: 10 Odd American Expressions You Should Know

October 28th, 2008 · 2 Comments · Random Observations

Despite an economy that resembles roadkill, America still excels at media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge for people in other countries, even those fluent in English. That’s because Americans [...]

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Super Manipulation: Single Girl Seduces the Media

October 27th, 2008 · 1 Comment · Media News

Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…

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Don’t Believe Everything You Hear: Why Listening to Your Customers can be Hazardous to Your Health

June 16th, 2008 · 5 Comments · How To Tips

Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group.
But many of the other speakers were so intently spinning facts [...]

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Public Relations 101: How (Not) To Write A Press Release

May 20th, 2008 · 15 Comments · How To Tips

by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur…
It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using [...]

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It's About Time: Fox TV Acknowledges That Less Is More

May 16th, 2008 · 2 Comments · Media News

Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, [...]

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