by Freddy J. Nager, Founder of Atomic Tango LLC + A Guy Who Loves His Customers Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and [...]
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My wife just paid off her car two years early, and she’s ecstatic about it. Getting the new car was fun; but shedding that debt felt even better. It’s like getting to eat an entire package of freshly baked Trader Joe’s Snickerdoodle cookies in one sitting and losing all the weight the next day.
Tags:7-Eleven·Apple·Coca-Cola·consumption·Diet Coke·marketing·McDonald's·Morgan Spurlock·Super Size Me·Volkswagen·VW
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
