“Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free [...]
Tags:business·communications·jargon·Matthew Stewart·MBA·philosophy
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC The stock market these days is looking about as appetizing as a plate of warmed-over head cheese. At the same time, the real estate market is making the head cheese look good. So as a result, many businesses are cutting their expenses, particularly in [...]
Tags:BCG Matrix·Boston Consulting Group·business·Coca-Cola·Converse·GM·Hummer·marketing·MBA·Nike·recession·strategy
by Freddy J. Nager, Founder of Atomic Tango LLC + Kind of a Young Professor Dear Young Professor: Congratulations, you’ve been hired by a Top 20 business school… well, it WAS a Top 20 business school, but you know how these things go. So let’s just say, congrats, you’ve got a job with health insurance! [...]
Tags:academia·academic journals·academics·business school·college·education·Harvard Business Review·higher education·how to·MBA·professors·publishing·satire·universities·writing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
