by Freddy J. Nager, Founder of Atomic Tango LLC & Social Entrepreneurship Instructor
Some people just don’t get it.
I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who impersonated the [...]
Tags:Adlai Wertman·Arianna Huffington·change·entrepreneurs·finance·Huffpost Impact·James Stancill·marketing·Nau clothing·SBA·social entrepreneurship·social media·University of Southern California·USC
by Freddy J. Nager, Founder of Atomic Tango LLC and Capitalist Relationship Counselor
Dear John Corporation:
Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold and heartless, [...]
Tags:consumers·CRM·customer relationship marketing·Facebook·marketing·one-to-one marketing·social media·Twitter
by Freddy J. Nager, Founder of Atomic Tango and Chief Talent Scout
Our clients will be easier to find than ever, ’cause Atomic Tango now has an SEO pro in the house.
Search Strategist Jerram Betts joins us from Shopzilla Inc., where he was Director of Search Engine Optimization for both Shopzilla.com and Bizrate.com. Unlike the , [...]
Tags:Google·marketing·search engine marketing·search engine optimization·SEM·SEO·Shopzilla
by Freddy J. Nager, Founder of Atomic Tango LLC and Hardcore Caffeinated Beverage Addict
So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media [...]
Tags:advertising·arts·Coca-Cola·community·education·LAUSD·marketing·music·Pepsi·Pepsi Refresh Project·social media·Super Bowl
by Freddy J. Nager, Founder of Atomic Tango LLC
Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home.
The way I see it, ridiculing Sarah Palin is not [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist
It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…
Tags:anticipointment·buzz·college market·Eventful.com·Hollywood·horror·marketing·movies·Paramount Pictures·Paranormal Activity·Wired
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see.
It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers….
Tags:AFLAC·B2B·business-to-business·creativity·GEICO·insurance·marketing·mascots
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that it, [...]
by Freddy J. Nager, the guy at Atomic Tango LLC who calls himself a “Fusion Director”
Not since Sarah Palin claimed “executive experience” has anything this silly been uttered about top management…
Tags:brand management·branding·chief marketing officers·CMO·corporate politics·executives·marketing·Microsoft·reputation·Ron Shevlin
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much.
I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling [...]
Tags:business·entrepreneurs·entrepreneurship·marketing·media·PR·public relations·publicity
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
