by Freddy J. Nager, Founder of Atomic Tango LLC + LinkedIn Veteran Many executives have ineffectual LinkedIn profiles — if they have one at all. That’s because they think they don’t need one at this stage of their career. “I’m not job hunting — why should I bother?” That’s because LinkedIn isn’t just for job [...]
Tags:executive·LinkedIn·management·seminars·social media·social networking·The Executive Agency·training
by Raegan Thurlow, Guest Blogger Most of my generation will say that they remember where they were when Obama was elected president. I will remember where I was the first time I saw my CEO wearing jeans…
Tags:CEO·executives·management·Mark Zuckerberg·Raegan Thurlow·Steve Jobs·suits
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Pass the paper bag, I’ve got emotion sickness. I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us [...]
Tags:business·Harvard Business Publishing·John Baldoni·John Lundgren·leadership·Macy's·management·Matthew Stewart
by Freddy J. Nager, Founder of Atomic Tango “There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as ‘nutty methods.’ Or you can put well-researched facts into sophisticated computer models, more commonly referred to as ‘a complete waste [...]
Tags:business·management·market research·marketing·paralysis by analysis·PR
by Freddy J. Nager, Founder of Atomic Tango LLC While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker…
Tags:branding·CMO·differentiation·Jack Trout·management·marketing·Peter Drucker
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
