by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and [...]
Tags:advertising·athletic wear·branding·brands·Hyundai·K-Swiss·Kenny Powers·Los Angeles·marketing·Microsoft·positoning·shoes·sports marketing·viral video·Walmart·YouTube
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I just waited an hour-and-a-half in line for a taco. Make that 97 minutes for four tacos and two burritos, to be exact. I had started out wanting only a bite from the legendary Kogi Korean BBQ taco truck, but by the time I [...]
Tags:buzz marketing·food·Kogi·L.A.·Los Angeles·marketing·Poquito Mas·restaurant review·social media·taco trucks·Twitter·word of mouth
One of my more rewarding discoveries during college was Samuel Adams beer. At the time, Sam was primarily a Boston phenomenon, so upon moving to L.A. after graduation, I found myself bereft and bewildered. For all its creative profligacy, Los Angeles was still dominated by the usual beer suspects: Budweiser, Miller and Coors (the bland [...]
Tags:advertising·Andrew & Bert·beer·Boston·Boston Beer Company·Budweiser·Coors·Gas Company·iTunes·Jim Koch·Los Angeles·marketing·Miller·newsletters·SAM·Sam Adams·Samuel Adams
Tags:AAFL·All American Football League·college football·football·Los Angeles·marketing·NFL·sports·UFL·United Football League
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs I confess: I’m addicted to [...]
Tags:Apple·Chaos Theory Music·creative management·creative process·creativity·film production·Hollywood·innovation·Jed Rowen·L.A.·Los Angeles·role of the producer·Steve Jobs·talent·video·Woody Pak·XDL
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
