by Freddy J. Nager, Founder of Atomic Tango LLC & Logo Design Undercharger I had no idea I was leaving so much money on the table. My agency helps clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few variables, but never more [...]
Tags:branding·design·higher education·logos·University of Colorado
Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)
Tags:best practices·branding·campaign·logos·marketing·McCain·Obama·politics·Presidential election·slogans·UGC·user generated content
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
