by Freddy J. Nager, Founder of Atomic Tango LLC If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to [...]
Tags:advertising·LinkedIn·marketing·social media·stalking·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC + LinkedIn Veteran Many executives have ineffectual LinkedIn profiles — if they have one at all. That’s because they think they don’t need one at this stage of their career. “I’m not job hunting — why should I bother?” That’s because LinkedIn isn’t just for job [...]
Tags:executive·LinkedIn·management·seminars·social media·social networking·The Executive Agency·training
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Law Enforcer OK, we get it already: we humans are social animals, and without positive social interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while the people also need green energy and affordable healthcare and [...]
Tags:Facebook pages·Groupon·LinkedIn·marketing·Metcalfe's Law·network effect·social media·social networking·Twitter·Word of Mouth Marketing Association
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price [...]
Tags:advertising·business·free·Google·Imeem·LinkedIn·marketing·micropayments·New York Times·revenue models·SpiralFrog·Splashcast·subscriptions·TechCrunch·Web 2.0·Wired·YouTube
by Freddy J. Nager, Founder of Atomic Tango LLC A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and [...]
Tags:AOL·dotcoms·Facebook·Kevin Nalts·LinkedIn·Reddit·social media·Twitter·Web 2.0·YouTube
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
