by Freddy J. Nager, Founder of Atomic Tango LLC + Consultant to the Consultants Deliverable (n.): Report or item that must be completed and delivered under the terms of an agreement or contract. — BusinessDictionary.com Even though the United States has an increasingly service-based economy (meaning, “sorry, we don’t make things anymore”), clients still want [...]
by Freddy J. Nager, Founder of Atomic Tango LLC A dark corporate conference room. A loud THUD breaks the silence and a man yells out…
Tags:advertising·careers·crowdsourcing·exploitation·internships·jobs·social media·spec work·Web 2.0
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Talk about truth in advertising: this really is a dream job. Murphy-Goode Winery in Sonoma County, California, is offering one lucky applicant a six-month gig to be their “social media whiz.” The job involves blogging/posting/tweeting/videotaping the winery, its products, the lifestyle and the surrounding [...]
Tags:branding·buzz marketing·careers·contests·jobs·Murphy-Goode·social media·viral marketing·Web 2.0·wine
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Since I love teaching and talking about marketing, friends often ask why I don’t get a PhD. I’ll think about it… and then I stumble upon an example of the actual work perpetrated by PhD’s in my field…
Tags:academia·academic publishing·education·Harvard Business School·jobs·Mark C. Taylor·marketing·PhD·writing
These days, it’s a luxury just to have a job you can hate… “What, you’ve got a steady gig with health insurance? Hell, if you don’t like it, let me have it and I’ll hate it for you…” So maybe the timing isn’t exactly right for a book on dealing with career discontentment. Then again, [...]
Tags:book review·career advice·comic books·comics·Dan Pink·Daniel H. Pink·employment·job hunting·jobs·Johnny Bunko·manga·unemployment
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
