by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Metaphor Engineer Looks like it’s over for us marketing strategists. No, I’m not saying that there’s no more need for marketing strategy. If you look at the anemic brands of most banks, airlines and Web 2.0 startups, you’ll see that the need for marketing [...]
Entries Tagged as 'Jack Trout'
Amen to That: A Little Gospel According to Peter Drucker
February 22nd, 2008 · 2 Comments · Manifestos
While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker…
Tags:branding·CMO·differentiation·Jack Trout·marketing·Peter Drucker


