Atomic Tango

Entries Tagged as 'iPhone'

iCandy: What iPhone Apps and Hershey Bars Have in Common

April 25th, 2009 · 1 Comment · Case Studies

Recession? What recession? Apple enjoyed a 15% surge in profits for the first quarter of this year and, more sensationally, just sold its one billionth iPhone App. That’s one billion in just nine months! That would be remarkable during boom times, but during the worst economy in 70 years?
Well, of course. It makes perfect sense. [...]

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Who Says No One Watches Commercials Anymore? Ads Move iPhone Apps

February 7th, 2009 · 1 Comment · Media News

I hear it all the time:
“Advertising is a waste of money.”
“If you have a great product, you don’t need to advertise.”
“Word of mouth is more effective than traditional media.”
“It’s impossible to cut through the clutter.”
“Most consumers tune out or TiVo past commercials.”
While these declarations might be true in some cases, many bullheaded companies still invest [...]

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A Mismatch Made In Heaven? Apple Does Wal-Mart

December 27th, 2008 · 18 Comments · Random Observations

Seeing iPhones sold at Wal-Mart is like seeing Wolfgang Puck chowing down at IHOP (not likely) or Rachael Ray pimping Dunkin Donuts (oh yes she did).  Has there ever been a bigger mismatch in marketing history? What’s next, an Apple logo on a NASCAR vehicle? Or even worse, an Apple at a — what? What’s [...]

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The Pomegranate Phone: Say Huh?

December 3rd, 2008 · 7 Comments · Media Review

Now here’s a site that takes borrowed interest to a new extreme.
The Pomegranate Phone is an all-in-one device that makes the iPhone look like a hockey puck. It’s got it all: web surfing, MP3 player, video projector, voice translator… Sounds pretty cool, right? Then, of course, there’s the built-in coffee maker, harmonica, and a shaver [...]

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Listening at Maximum Volume: NIN's Trent Reznor Connects

September 23rd, 2008 · 5 Comments · Case Studies

Burn your copies of Harvard Business Review. Forget anything you’ve ever read by Al Ries or Seth Godin. And skip that conference on best practices. If you want to see how marketing is really done, follow the rock stars….

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