by Freddy J. Nager, Founder of Atomic Tango and Chief Talent Scout
Our clients will be easier to find than ever, ’cause Atomic Tango now has an SEO pro in the house.
Search Strategist Jerram Betts joins us from Shopzilla Inc., where he was Director of Search Engine Optimization for both Shopzilla.com and Bizrate.com. Unlike the , [...]
Tags:Google·marketing·search engine marketing·search engine optimization·SEM·SEO·Shopzilla
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Maybe it’s the bacon.
Every week, I shoot pool in the same joint. Is it the cheapest pool hall in town? Nah. It’s actually pricey. Is it the service? Not really. The people are friendly, but service isn’t a big factor when renting a pool table. [...]
Tags:Amazon·AOL·Apple·bacon·Bing·business·GoodSearch·Google·House of Billiards·iPod·Karen Dillon·loyalty·marketing·Microsoft·pool·Verizon
by Freddy J. Nager, Founder of Atomic Tango & Entrepreneurial Advisor
Too many entrepreneurs treat their start-ups like Hollywood relationships: the affair begins with a lot of passion, is great for headlines, and might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur [...]
Tags:business·business plan·Deadpool·dotcoms·entrepreneurs·entrepreneurship·exit strategy·Google·Inc·IPO·Jack Stack·Silicon Valley·SRC Holdings·start ups·TechCrunch·Twitter·Wall Street·Web 2.0·YouTube
by Freddy J. Nager, Founder of Atomic Tango LLC & Website Creative Director
Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?
Tags:Google·marketing·search engine optimization·SEO·web design·web development
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It [...]
Tags:advertising·business·free·Google·Imeem·LinkedIn·marketing·micropayments·New York Times·revenue models·SpiralFrog·Splashcast·subscriptions·TechCrunch·Web 2.0·Wired·YouTube
Here’s expensive proof that I should stick to marketing and steer clear of the stock market: I invested in two radio companies.
The first, Westwood One (WWON.OB), seemed like a stable cash flow deal. Westwood One produces radio programs for syndication, including broadcasts of NFL games. The way I saw it, demand for pro football is [...]
Tags:advertising·Aerosmith·Apple·Bud Light·Clear Channel·focus groups·Google·Goom·investments·iPod·iTunes·KCRW·music industry·NFL·radio·Sirius·stock market·Westwood One·YouTube
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*
Tags:Adobe·blogging·buzz marketing·design·Flash·Google·HEMA·Marketing 2.0·search engine optimization·SEO·web design
“I’m so full of action, my name should be a verb.”
- Big Daddy Kane
I meet far too many dotcom execs and entrepreneurs who claim marketing isn’t necessary. “Just look at Google,” they tell me with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked [...]
Tags:branding·business·Chrome·Google·marketing·mission statement·naming·search·search engines·Silicon Valley·technology marketing
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
