Atomic Tango

Entries Tagged as 'Google'

Seek and Ye Shall Find: SEO Pro Jerram Betts Joins Atomic Tango

February 8th, 2010 · No Comments · Atomic Tango News

by Freddy J. Nager, Founder of Atomic Tango and Chief Talent Scout
Our clients will be easier to find than ever, ’cause Atomic Tango now has an SEO pro in the house.

Search Strategist Jerram Betts joins us from Shopzilla Inc., where he was Director of Search Engine Optimization for both Shopzilla.com and Bizrate.com. Unlike the , [...]

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"Stay!": How to Create Loyalty — or at Least Laziness

June 4th, 2009 · 1 Comment · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Maybe it’s the bacon.
Every week, I shoot pool in the same joint. Is it the cheapest pool hall in town? Nah. It’s actually pricey. Is it the service? Not really. The people are friendly, but service isn’t a big factor when renting a pool table. [...]

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No Exit: Why Exit Strategies are Bad for Business

May 22nd, 2009 · 4 Comments · Random Observations

by Freddy J. Nager, Founder of Atomic Tango & Entrepreneurial Advisor

Too many entrepreneurs treat their start-ups like Hollywood relationships: the affair begins with a lot of passion, is great for headlines, and might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur [...]

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You Can Lead a Horse to Water But… The Limitations of SEO

April 19th, 2009 · 3 Comments · How To Tips

by Freddy J. Nager, Founder of Atomic Tango LLC & Website Creative Director
Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?

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“Free” Market Freefall: The End of Free?

February 27th, 2009 · 5 Comments · Manifestos, Media News

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It [...]

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Radio Killed The Radio Star: How Clear Channel Lost The Signal

February 11th, 2009 · 10 Comments · Media News

Here’s expensive proof that I should stick to marketing and steer clear of the stock market: I invested in two radio companies.
The first, Westwood One (WWON.OB), seemed like a stable cash flow deal. Westwood One produces radio programs for syndication, including broadcasts of NFL games. The way I saw it, demand for pro football is [...]

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That Great Big Sexy Mistake: 5 Reasons Not To Use Flash

March 4th, 2008 · 11 Comments · How To Tips

A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*

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Search This: The REAL Google Marketing Model

December 28th, 2007 · 6 Comments · Case Studies

“I’m so full of action, my name should be a verb.”
- Big Daddy Kane
I meet far too many dotcom execs and entrepreneurs who claim marketing isn’t necessary. “Just look at Google,” they tell me with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked [...]

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