by Freddy J. Nager, Founder of Atomic Tango LLC, and Veteran Marketer Trying to Get Jiggy with It
In my quest to find value on Twitter, I began by following a lot of marketing people, including several ad agency heads and veteran PR people. I wound up unfollowing most of them — except for the young [...]
Entries Tagged as 'Gen Y'
Fountains of Youth: 6 Reasons to Follow Young Marketers
November 20th, 2009 · 6 Comments · Random Observations
Divide and Conquer: Segment Your Market without Pissing Anyone Off
December 9th, 2008 · 1 Comment · How To Tips
A couple of years ago, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While other stores in the mall percolated with excited shoppers (this was 2006), the [...]
Tags:branding·customer segmentation·Forth & Towne·Gap Inc.·Gen Y·marketing·Patagonia·profiling·RAV4·Scion·stereotypes·targeting·The Gap·Toyota


