Here’s expensive proof that I should stick to marketing and steer clear of the stock market: I invested in two radio companies. The first, Westwood One (WWON.OB), seemed like a stable cash flow deal. Westwood One produces radio programs for syndication, including broadcasts of NFL games. The way I saw it, demand for pro football [...]
Tags:advertising·Aerosmith·Apple·Bud Light·Clear Channel·focus groups·Google·Goom·investments·iPod·iTunes·KCRW·music industry·NFL·radio·Sirius·stock market·Westwood One·YouTube
My friend Kevin Nalts, a top YouTube director and corporate marketing guy, found this brilliant spoof of focus groups. It encapsulates my feelings about taking customer feedback indiscriminately. I’m only bummed that I didn’t think of making this myself… Tip of the thinking cap to TheIdeaGroup.
by Freddy J. Nager, Founder of Atomic Tango LLC Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group. But [...]
Tags:bud.TV·Budweiser·business·CBS·Comcast·consumer justice online·consumers·customer service·Digital Media Summit·focus groups·Forrester Research·Groundswell·Jake Zim·Jericho·market research·marketing·media·Neiman Marcus·Pareto Principle·Quarterlife·Red Bull·research·strategy·Wired
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
