by Freddy J. Nager, Founder of Atomic Tango LLC Now that I’ve taken a stab at , time to look at what’s happening in fashion retail for women. Surprisingly, it ain’t pretty…
by Freddy J. Nager, Founder of Atomic Tango + Mad Men Fanatic Don Draper would not be pleased. Don’t get me wrong — basing a fashion line on the TV series Mad Men is brilliant (albeit, about three years overdue). Since I dig the show and midcentury-modern design, I particularly looked forward to this Mad [...]
Tags:Adam Morgan·Banana Republic·Century City·Eating the Big Fish·event marketing·fashion·Jamie Bryant·Lion's Gate·Mad Men·television·The Fashion File·The Gap
by Raegan Thurlow, Guest Blogger While watching “Brothers & Sisters” the other night, a very disturbing thing happened…
Tags:ABC·advertising·Brothers & Sisters·fashion·Macy's·Mark Armstrong·marketing·product placement·Raegan Thurlow·television
by Raegan Thurlow, Guest Blogger But first, this intro by Freddy J. Nager: Usually, this blog consists of my outbursts on marketing and media. But during one of my misadventures in Silicon Valley, I met Raegan Thurlow, a talented young writer with an attitude. Here’s how she describes herself… Me: I have some fashion articles [...]
Tags:careers·Casual Friday·dress code·dress for success·fashion·Mark Armstrong·millenials·Raegan Thurlow·rant·satire·self-marketing·The Office
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC You see them in every fashion magazine: Preternaturally gorgeous young models squeezed into sadistically form-clinging outfits that require three assistants, an elf, and a can of WD-40 just to get into, and after the shoot, the model needs four hours in a hypobaric [...]
Tags:advertising·fashion·Wallis
Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…
Tags:branding·Christian Audigier·Dan Neil·Ed Hardy·fashion·marketing·wine·writing
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC As an L.A. based interactive-media guy for the past 14 years, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words [...]
Tags:bankruptcy·branding·business·economy·fashion·Forever 21·Mervyns·positioning·recession·retail·strategy·Target