Burn your copies of Harvard Business Review Buy Klonopin Without Prescription, . Forget anything you've ever read by Al Ries or Seth Godin. Klonopin from canadian pharmacy, And skip that conference on best practices. If you want to see how marketing is really done, follow the rock stars..., Klonopin over the counter.

Consider the fact that rock bands are the very model of cult branding:

• Their fans are die-hard loyalists who would never stray to a competitor.
• They develop distinctive identities that fans will literally wear on their sleeves.
• They can generate a buzz with just a rumor, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, since their fans are eager for every bit of news.

Only a few corporate brands generate this kind of loyalty and kinetic energy -- Apple (with Steve Jobs on lead guitar) is the obvious example.

Last year, the industrial rock band Nine Inch Nails made business news by severing ties with the corporate side of the music industry and releasing NIN albums independently, Buy Klonopin Without Prescription. Earlier, to promote the album Year Zero, buy cheap Klonopin no rx, they integrated mysterious clues on tour merchandise with dedicated websites. Where can i order Klonopin without prescription, In addition, they leaked songs from the new album on USB flash drives hidden at concerts. This created a buzz among fans and the mainstream media, where can i find Klonopin online, while pissing off the RIAA. Buy Klonopin online no prescription, And just now I've received a mass email from NIN's front man Trent Reznor -- not to sell anything, but to touch base and gather info:

Message from Trent:

Hello everyone. Buy Klonopin Without Prescription, I'd like to thank everyone for a very successful year so far in the world of Nine Inch Nails. I'm enjoying my couple of weeks off between legs of our Lights In The Sky tour and got to thinking.., Klonopin price. "wouldn't it be fun to send out a survey to everyone that's shown interest in NIN?" Well, Order Klonopin no prescription, that's not exactly how it went, but regardless - here it is. As we've moved from the familiar world of record labels and BS into the unknown world of doing everything yourself, buy Klonopin from mexico, we've realized it would benefit us and our ability to interact with you if we knew more about what you want, Purchase Klonopin online, what you like, what you look like naked, etc, order Klonopin. I know it's a pain in the ass but we'd truly appreciate it if you'd take a minute and help us out. As an incentive, everyone who completes the survey will be able to download a video of live performance from this most recent tour (and I know what's going through your little minds right now: "I'll just grab this off a torrent site and not have to fill out the survey!!!" and guess what, Buy Klonopin Without Prescription. Purchase Klonopin online no prescription, You will be able to do just that and BEAT THE SYSTEM!!!. NIN=pwn3d!!!)BUTWhat if we were to select some of those that DO complete the survey and provide them with something really cool. I'm not saying we'll ever get around to it, online buying Klonopin, but if we did maybe something like signed stuff, Buy generic Klonopin, flying someone to a show somewhere in the world, a magic amulet that makes you invisible, a date with Jeordie White (condoms supplied of course), online buy Klonopin without a prescription, you know - something cool. Buy Klonopin online cod, See, you'd miss that opportunity AND be a cheater. Buy Klonopin Without Prescription, Do the right thing - help us out. You'll feel better.

Thank you and I've had too much caffeine this morning, buy Klonopin without a prescription,Trent

Visit here to take the survey:https://www.......

What's so great about this message. Where can i buy Klonopin online, 1. It's personal. No, the letter doesn't address me by name, buy no prescription Klonopin online, but fans are savvy enough to know that no rock star can personally address millions of fans, Order Klonopin online c.o.d, so Reznor simply avoids that pretense. (Junk mailers take note: just because you use my first name in the salutation doesn't make me think it's personal.) At the same time, he writes in first person, Klonopin pharmacy, addresses the reader as "you, Buy Klonopin from canada, " and speaks to them in a casual, uncensored way. Compare that to the emails many of us get from corporations: "Dear Freddy, We at Humongoloid Bank Inc, Buy Klonopin Without Prescription. want to thank our customers for another record year..."

2, order Klonopin from mexican pharmacy. It speaks in their language. This reads like it was written by a real person, Where can i buy cheapest Klonopin online, not some middle manager. It's funny, a touch facetious, buy cheap Klonopin, somewhat disorderly, Buy Klonopin no prescription, and completely hip to the way the fans speak and think (I love "NIN=pwn3d!!!"). At the same time, it doesn't sound forced or pandering, order Klonopin.

Buy Klonopin Without Prescription, 3. It makes the reader complicit in the struggle. It's us against them -- them being the "record labels and BS" -- and he wants the reader's input. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Compare that to solicitation letters from other organizations that just ask for money or an outright purchase.

4. It's gathering consumer data. The survey helps Reznor know his audience better, where can i find Klonopin online. The link he provides is a dedicated URL just for that recipient, Buy Klonopin Without Prescription. And the survey asks for everything from basic demographic info to media preferences to favorite NIN song.

5. It provides incentives. I often get corporate surveys that offer nothing in return for my time. Then they wonder why the response rate is so low. Buy Klonopin Without Prescription, Reznor offers a smart incentive: a unique item with high perceived value -- an exclusive concert video -- that doesn't cost him anything, plus the chance to enter a contest for "something really cool..."

It's smart marketing through and through.

Could there be an MBA or an advertising exec hiding behind the curtain here. Perhaps, but this doesn't read like anything I've ever seen from any corporation -- not even from preternaturally savvy Apple.

My marketing colleague Patrick Byers, who writes the Responsible Marketing Blog, just penned a piece on how advertisers are failing to communicate ("Are you looking for love in all the wrong places?"). Most companies still haven't figured out how to use "new" media, which (as Patrick notes) isn't exactly new anymore. And they're still talking at consumers rather than with them, Buy Klonopin Without Prescription.

Leave it to a rock band to show the professionals how to listen.

Update 4/7/9: So two of the cult brands I mentioned in this post, Apple and Nine Inch Nails, are coming together. NIN is launching their own iPhone app. CrunchGear writer John Biggs notes, "All of this came about when Reznor left his Interscope contract, allowing him to do odd things like 'giving away music' and 'listening to his fans.'"

Update 5/2/9: Uh-oh, it appears that we have a clash of the marketing titans, with Apple rejecting an update of the NIN app for iPhone because of "objectionable content" -- apparently over the lyrics to "Closer." But the explicit version of the song is available on iTunes so... uh, Apple, what's the difference.

Update 5/7/9: Apple changed its "standards" to accommodate NIN. Oh, the power of celebrity...

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