Originally published September 30, 2008… Reflecting on Monday’s abject failure of the Wall Street Bailout bill, it would be totally remiss of me not to say it: Could the marketing of that bill have sucked more? First, there’s the nickname: “Wall Street Bailout.” Who came up with that and how was it allowed to stick [...]
Tags:bailout·Congress·economy·Emergency Economic Stabilization Plan·government·Henry Paulson·marketing·Wall Street
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC As an L.A. based interactive-media guy for the past 14 years, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words [...]
Tags:bankruptcy·branding·business·economy·fashion·Forever 21·Mervyns·positioning·recession·retail·strategy·Target
Word came out that erstwhile Presidential candidate Mitt Romney spent $42.3 million of his own money on his failed campaign. My thought? Cool — it couldn’t have come at a better time, what with the economy looking like something my cat coughed up…
Tags:advertising·Arnold Schwarzenegger·economy·elections·Hillary Clinton·Howard Wolfson·media·Mitt Romney·politics·recession
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
