by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC MySpace is losing it. And I’m not talking about its members defecting to Facebook. Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, [...]
Tags:Disney·Facebook·Fox News·Friendster·gaming·Imeem·Jonathan Miller·MySpace·News Corp·Pandora·Rupert Murdoch·segmentation·social media·social networks·video games·Wall Street Journal·WSJ Connect
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m reading this book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street. My personal name issues aside, here’s my advice to all other entrepreneurs: If [...]
Tags:Authenticity·branding·Britney Spears·business·Charles Shaw·Disney·Ford·marketing·Martha Stewart·naming·Nicole Scherzinger·strategy·Trump
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
