Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…
Tags:branding·Christian Audigier·Dan Neil·Ed Hardy·fashion·marketing·wine·writing
As a USC Trojan, I have a twisted interest in the Ohio State University football team this season. I was thrilled when my Trojans throttled them earlier this season 35-3, but this weekend, I’ll be rooting for the Buckeyes as they play Penn State. (Penn State is ranked higher than USC, and therefore must be [...]
Tags:automobiles·Buckeyes·cars·communications·Dan Neil·grammar·language·marketing·Ohio State University·Toyota·Trojans·University of Southern California
by Freddy J. Nager, Found of Atomic Tango + Former Automotive Ad Writer If you lust after cars like I do, then the writer you need to read — yes, NEED — is Dan Neil of the L.A. Times. Even if you don’t care about cars, you’ll love his column, “Rumble Seat.” As a former [...]
Tags:automobiles·cars·Dan Neil·L.A. Times·NBC·Nissan GT-R·online video·television·Top Gear·writers
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
