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[caption id="attachment_3227" align="alignright" width="299" caption="And there are some customers you should always listen to."][/caption]

The way social media-philes talk, you'd think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like "2010 will be the year of listening to the customers needs" and "customer service is the new marketing."

Nice sentiments -- but hardly new, where can i buy cheapest Zolpidem online, and not exactly the perfect business strategy, Order Zolpidem online c.o.d, either...

Ye Olde Customer 1.0

You know the expression "the customer is always right". The first variation can be traced back over a century to 1908, australia, uk, us, usa, canada, mexico, india, craiglist, ebay, when legendary hotelier César Ritz advertised "Le client n'a jamais tort" ("The customer is never wrong"). Then came the great wave of department stores of the early 20th century, Buy Zolpidem Without Prescription. Order Zolpidem no prescription, Department store founders Harry Gordon Selfridge and Marshall Field are both credited with giving Ritz's expression its now positive English spin. John Wanamaker later used "the customer is always right" to promote his Philly stores.

Advertising slogans aside, order Zolpidem, how about methodically incorporating customers into formulating business strategy. Zolpidem from canadian pharmacy, That's got to be relatively new, right. Buy Zolpidem Without Prescription, Only if you consider the 1950s recent. Peter Drucker wrote about the value of putting customers front and center in his book "The Practice of Management, Zolpidem over the counter," and about the same time, Buy cheap Zolpidem, John B. McKitterick put it into practice at General Electric.

Indeed, buy Zolpidem online cod, I would argue that listening to customers intently dates back to the first nervous innkeeper taking drink orders from some heavily armed Xia Dynasty warriors. Zolpidem samples, Over the ensuing 4000 years, waiters everywhere have had to endure the whims and whines of customers. The 1996 film "Big Night" (one of my all time favorites) brilliantly depicts one such scene in an Italian restaurant:

Now this scene also depicts what's wrong with listening to customers: they're not always right, Buy Zolpidem Without Prescription. In fact, online buying Zolpidem, [intlink id="126" type="post" target="_blank"]as I've written in previous posts[/intlink], Buy no prescription Zolpidem online, customers can be infuriatingly out of their minds. Ask any veteran chef, painter, buy generic Zolpidem, architect, Where can i find Zolpidem online, filmmaker, writer, engineer or even doctor about listening to customers, buy cheap Zolpidem no rx, and you'll likely get an earful of rants about having to take orders from tasteless sacrilegious heathens. Order Zolpidem no prescription, It's the classic conflict between art and commerce made personal and amplified by a thousand new social mediums.

What's more, customers don't always say (or even know) what they really want, order Zolpidem online c.o.d. Buy Zolpidem Without Prescription, For example, they might say that they want great customer service, but then they'll leave their friendly neighborhood mom-and-pop shop hanging high-and-dry in order to save a few bucks at Walmart.

Now I'm not saying that the customer is always wrong, Zolpidem pharmacy, either. I dig The Consumerist, and my two regular readers know that I frequently level potshots at companies who arrogantly commit crimes against humanity with their products (yeah, order Zolpidem, I'm talking about you, Online buying Zolpidem, Microsoft... *$%#!ing Vista).

So what's the solution?

Balance, Zolpidem over the counter. Yes, listen to your customers and learn about their needs and issues, Buy Zolpidem Without Prescription. Then, Zolpidem from canadian pharmacy, when you're done, turn to your experts -- no, not the guy who splits his time between Twitter and Wikipedia: I'm talking the true experts with the top-shelf education and professional experience in the subject and industry, online buy Zolpidem without a prescription. They might have some killer insights -- after all, Buy Zolpidem from canada, that's why you're paying them the sweet salaries with full dental coverage.

But don't just stop there.

What is your competition doing, buy Zolpidem from mexico. Buy Zolpidem Without Prescription, Watch their every move, as well. After all, Zolpidem price, if you and your competitors are both researching and listening to the same customers, there's a chance you'll produce an identical product, and if that happens, buy no prescription Zolpidem online, you could wind up in a devastating price war. Where can i buy cheapest Zolpidem online, Finally, don't forget to train an ear on the members of your community: what you think is the perfect product might not sit well with a local politician, journalist or interest group, where can i order Zolpidem without prescription.

In other words, customers are just one voice in the cacophony -- it's up to you, the manager, to listen to them all, to separate the worthwhile signal from the noise, and to strike the right balance between them. Yes, you might fail to find that balance, but that's why you get paid the even sweeter salary with the stock options and executive retreats in Aruba.

Listening to customers is nothing new, nor is it any guarantee of success, Buy Zolpidem Without Prescription. Thanks to all the pseudo-experts online, it just happens to be il speciale del giorno. Nice suggestion -- but keep reading the menu.

***

Related Articles:

• [intlink id="126" type="post"]Don’t Believe Everything You Hear: Why Listening to Your Customers can be Hazardous to Your Health[/intlink]


• [intlink id="269" type="post" target="_blank"]Cavemen On Fire. A Stone Age Look At Focus Groups[/intlink]

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