by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC It’s not as much fun picking on Coors now as when they were run by right-wing zealots from a mountain stronghold in Colorado. (Alright, it’s a brewery, but it’s fun to say “mountain stronghold.”) I did razz ‘em for their faux microbrew, Blue Moon. [...]
Tags:advertising·beer marketing·Coors·Coors Light·packaging·Wired
One of my more rewarding discoveries during college was Samuel Adams beer. At the time, Sam was primarily a Boston phenomenon, so upon moving to L.A. after graduation, I found myself bereft and bewildered. For all its creative profligacy, Los Angeles was still dominated by the usual beer suspects: Budweiser, Miller and Coors (the bland [...]
Tags:advertising·Andrew & Bert·beer·Boston·Boston Beer Company·Budweiser·Coors·Gas Company·iTunes·Jim Koch·Los Angeles·marketing·Miller·newsletters·SAM·Sam Adams·Samuel Adams
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m thumbing through the latest issue of Wired magazine when I come across an attractive painting of beer. (What’s not to like?) As a huge fan of microbrews, I stop thumbing and say “talk to me!” but the only words in the ad [...]
Tags:advertising·beer·Blue Moon·Coors·marketing·web design·Wired
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
