by Freddy J. Nager, Founder of Atomic Tango LLC + Price Pacifist “War, huh, yeah What is it good for Absolutely nothing Uh-huh War, huh, yeah What is it good for Absolutely nothing Say it again, y’all…” – Edwin Starr, “War” Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when [...]
Tags:Apple·business·competition·Dell·differentiation·Intel·marketing·Microsoft·price war·pricing·recession·strategy·Walmart
Plus: Why “Price” isn’t Just a Number on a Sticker by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage [...]
Tags:advertising·Apple·branding·business·competition·marketing·pricing·recession·Southwest Airlines·Starbucks·strategy·value·Web 2.0
When the economy slows to the speed of a three-toed sloth after one too many hash brownies, the knee-jerk reaction by most marketers is to reduce ad expenditures. For some brands, however, a recession presents sweet juicy opportunities that call for increased spending. Really. And no, I’m not hitting on those brownies myself…
Tags:advertising·business·competition·Dell·Hormel·job sites·marketing·Monty Python·recession·Spam·strategy
One company’s tumble is another company’s primo opportunity — if that opportunity is approached creatively. Here’s a brilliant example from this week’s business pages…
Tags:bankruptcy·Brookstone·competition·gift cards·marketing·recession·Sharper Image·strategy
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
