by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur…
I recently got some fan mail about : “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good professional [...]
Entries Tagged as 'business'
First Shot in the Clone Wars: Redefining “Professional”
January 11th, 2010 · 3 Comments · Manifestos
Tags:blogging·blogs·business·Huffington Post·politics·professionalism·professionals
Don’t Attempt This At Home: Your Own P.R.
October 9th, 2009 · 5 Comments · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much.
I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling [...]
Tags:business·entrepreneurs·entrepreneurship·marketing·media·PR·public relations·publicity
Not Weird Science: Social Media in One Word
September 25th, 2009 · 1 Comment · How To Tips
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango
So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing here… and I’m not talking about Starbucks on every corner…
Oh, I know: there’s no one here calling themselves a “Phone Guru,” “Phone Visionary” or some other phone-y title. There aren’t “Phone-ups” [...]
Tags:business·Facebook·marketing·social media·social networks·Twitter
The Authenticity Movement: A Totally Bogus Journey
September 3rd, 2009 · 4 Comments · Manifestos
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
“Sincerity is everything. If you can fake that, you’ve got it made.” — George Burns
The movement du jour amongst us liberal marketers is “authenticity.” It’s the impassioned belief that companies should be open and honest about who they are and what they stand for — [...]
Tags:Authenticity·branding·business·business ethics·consumers·John Mackey·Karl Rove·liberalism·marketing·Twitter·Whole Foods
Enough with the Fluff! A Recession is No Time for Management B.S.
August 16th, 2009 · 5 Comments · Manifestos, Media Review
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Pass the paper bag, I’ve got emotion sickness.
I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us mere mortals?
What [...]
Tags:business·Harvard Business Publishing·John Baldoni·John Lundgren·leadership·Macy's·management·Matthew Stewart
Worth Repeating: MBAs Fail to Communicate
August 15th, 2009 · 1 Comment · Uncategorized
“Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free [...]
Tags:business·communications·jargon·Matthew Stewart·MBA·philosophy
What’s The Deal With Rebates? (And How Can Your Business Use ‘Em?)
July 14th, 2009 · 1 Comment · How To Tips
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the [...]
Tags:business·deals·discounts·marketing·pricing·rebates·strategy
Grounds for Desertion: The Last Stand of Starbucks’ Third Place?
June 23rd, 2009 · 3 Comments · Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table, while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So why [...]
String Up the Velvet Ropes! Why Social Networks Need Barriers
June 8th, 2009 · 2 Comments · Manifestos, Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination based [...]
Tags:business·Facebook·NIN·social networks·Spam·Super Chirp·Trent Reznor·Twitter·Web 2.0
