by Freddy J. Nager, Founder of Atomic Tango + Netflix Qwikster Netflix Customer You’ll find lots of articles and editorials skewering Netflix and its CEO Reed Hastings today, including this one in the L.A. Times, “Once High-Flying Netflix Is Now Stumbling,” which describes all the following events of the past few weeks: Netflix’s 60% price [...]
Tags:Amazon·AOL·branding·Netflix·pricing strategy·Qwikster·Reed Hastings
by Freddy J. Nager, Professor of Marketing + Founder of Atomic Tango Too many entrepreneurs and CEO’s tell me that they “don’t have money for marketing” or they’re “not ready for marketing yet.” What they’re really saying is that they don’t know what “marketing” means…
by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and [...]
Tags:advertising·athletic wear·branding·brands·Hyundai·K-Swiss·Kenny Powers·Los Angeles·marketing·Microsoft·positoning·shoes·sports marketing·viral video·Walmart·YouTube
by Freddy J. Nager, Founder of Atomic Tango LLC + Interracial Relations Insider One reason I don’t assign textbooks to my social media classes is that most are outdated by the time they’re published. Indeed, every time I flip on my computer, it seems like Mark Zuckerberg’s been tooling around with his giant virtual antfarm. [...]
Tags:AFLAC·Alexandra Wallace·Asians·branding·Chrysler·Don Imus·Eminem·ethnicity·Gilbert Gottfried·humor·Jimmy Wong·marketing·music·race·racism·satire·social media·UCLA·viral video·YouTube
by Freddy J. Nager, Founder of Atomic Tango LLC & Logo Design Undercharger I had no idea I was leaving so much money on the table. My agency helps clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few variables, but never more [...]
Tags:branding·design·higher education·logos·University of Colorado
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, the guy at Atomic Tango LLC who calls himself a “Fusion Director” Not since Sarah Palin claimed “executive experience” has anything this silly been uttered about top management…
Tags:brand management·branding·chief marketing officers·CMO·corporate politics·executives·marketing·Microsoft·reputation·Ron Shevlin
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC “Sincerity is everything. If you can fake that, you’ve got it made.” — George Burns The movement du jour amongst us liberal marketers is “authenticity.” It’s the impassioned belief that companies should be open and honest about who they are and what they stand [...]
Tags:Authenticity·branding·business·business ethics·consumers·John Mackey·Karl Rove·liberalism·marketing·Twitter·Whole Foods
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Previously on Cool Rules Pronto… Pizza Hut became “The Hut,” evoking images of Jabba — or worse. Now word comes that another iconic American brand has likewise simplified: Radio Shack is now “The Shack,” evoking images of a giant basketball player. Their new tagline, [...]
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
